Readers should be able to tell the difference between editorial judgement and commercial activity. PlusGBUK therefore separates the two as clearly as possible.
Advertising
If advertising appears on PlusGBUK, it should be identifiable as advertising and should not be presented as independent editorial content. Advertisers do not receive the right to approve unrelated editorial conclusions because they purchase advertising.
Sponsorship
Sponsored material, if published, should be labelled in a way a reader can understand before relying on it. A commercial relationship must not be hidden inside an apparently independent article.
Affiliate relationships
If PlusGBUK uses affiliate links, relevant pages should disclose that the site may receive compensation when a reader follows or uses an eligible link. An affiliate relationship does not change the evidential standard applied to medical, safety or legal claims.
Funding transparency
Material funding relationships that could reasonably affect how readers assess our independence should be disclosed. Questions about commercial relationships can be sent to [email protected].